Home Depot Ups the Ante on Green Labeling

Does the success of deep environment-human change hinge on winning the hearts (do they have nay?) and minds of the Fortune 500? Here is another example of corporations finding two kinds of green.

Home Depot to Display an Environmental Label – New York Times
The initiative — which is expected to include 6,000 products by 2009, representing 12 percent of the chain’s sales — would become the largest green labeling program in American retailing and could persuade competitors to speed up their own plans.

I am curious to see what this does to pricing and also cost structure for Home Depot.

How will Lowe’s and WalMart respond?  Who is going to certify the labeling?

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