SNS for advertising

Jenna Camann, a former student, sent me a very nice email from her new digs in Charlotte, NC. Jenna is mad about NASCAR and embarked on some sort of Arthurian multiyear quest to win herself a job there. Maybe she will tell me the whole story someday. Go Jenna!

Here is what she said:

There is a lot of buzz in the past two weeks about social networking sites which keep reminding me of class. The sports business quote of the day today was even from a Sports Illustrated exec mentioning that on-line social networks are “like sports talk radio online, without the commercials. It’s really a very engaging community.”

Not very surprising that they sports executives would stumble into networks and the living web one of these days. A couple of thoughts come to mind.

1) Will a sponsor’s interest in sales and control of the site collide with users’ expectations of control?

2) How many online communities can I participate in? Is there a saturation point for SNS? I bet most people only use 1-2 at most. I use facebook and LinkedIn mostly. Instead of making lame SNS that will sputter, they should see about plugging into existing ones somehow. Similarly, can they find some tools that will make a sports SNS sticky for sports fans?

3) I don’t know, but should, if anyone is making money hosting SNS?

4) With the coming of Second Life, have SNS already peaked?

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Filed under Former Students, Marketing, Social Network Sites, Social Networks

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