The good folks at orgtheory.net cite some research showing that Ikea’s naming of products is not as random as meets the eye of the non-Scandinavian.
nonrandomness that i can’t explain « orgtheory.net
I swore off Ikea after we reached a certain income threshold. I’d been burned by too many of those lock down bolts-on-the-end-of-screws.
Link to story:
http://www.smh.com.au/news/world/catalogue-of-complaint-as-ikea-walks-all-over-danes/2008/03/07/1204780065667.html