Charles Kadushin sent out an email awhile ago asking for reviewers for Social Networks. i would love to see the network folks sink their teeth into the explosion of general audience/practitioner books out there.
he listed the following at the time as possibilities:
Social Networks and Marketing, by Christophe Van den Bulte and Stefan Wuyts, Marketing Science Institute, 2007.
Andy Sernovitz and Guy Kawasaki, Word of Mouth Marketing: How smart companies get people talking. Kaplan Publishing, 2006 Mark Hughes, Buzz Marketing, Penguin 2006 Dave Balter and John Butman, Grapevine: the new art of word-of-mouth marketing. Penguin 2005.
Add Seth Godin’s Tribes: We need you to Lead us (2008) to the list.