Natural Capitalism

I am just now picking up Lovins, Hawken,and Lovins Natural Capitalism book.

I am wondering if I could use it in a module on alternative perspectives on capitalism module. I also was wondering what has happened since it was published in 1999.

There is a is a website called

Here I found a more recent edition with a new introduction.

What I like best about it is the focus on solutions. I feel like that would mitigate people who dismiss change as naive idealism.


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Filed under Books, Business, Great Companies, management, Political Economy, social innovation

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