Fun new Social Science jargon: “opportunistic ethnography.” Translation: you never know when you, reader, are going to be my next data point.
Hat tip to Tracey, Jarvis and Phillips who mentionted this in “Bridging Institutional Entrepreneurship and the
Creation of New Organizational Forms: A Multilevel Model” in Organization Science Vol. 22, No. 1, January–February 2011, pp. 60–80