Category Archives: Viral Marketing

Research Ideas for My Students

Hello folks. This is by no means a comprehensive set of resources. It more reflects sources that seemed to be of interest to two or more of you AND that I thought might not jump out at you as pertinent. It is a mix of search terms, blogs, or alternative media.

EVERYONE should make an appointment with a Bucknell research librarian.

Mob Mentality

□ See Swarm intelligence as a search term. Also this book and tool.

□ See Smart Mobs as a search term. Also, this site and book.

How context shapes roles

Stanford Prison Experiment

How social network effects company

□ Work by Rob Cross

David Krackhardt

David Obstfeld

How brekatoroughs happen…

□ Blogs: Search them for your topics.

Orgtheory http://orgtheory.wordpress.com/

Complexity

Connecetddness

Visiblepath

Terrorism

Saddam Hussein and his network

RAND corporation

Orgnet

Torture:

Experts on torture

A historian of torture

Overview of news on detainees

Financial Bubbles…

Bill Moyers with Kuttner

Interviews with Greenspan

Greespan debate Naomi Klein, a critic (bubbles and feds role comes up)
Fanatic communities

MeetUp

Org theory post

Size of communties

Gore-Tex maker

Advertising

No logo– a critical assessment of advertising and capitalism.

Viral garden blog

Iraq:

Fiasco

Cobra II

Assassin’s Gate

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Filed under activism, Books, digital culture, economic sociology, higher education, Living Web, management, Marketing, national security, Network Dynamics, Org Design, organization studies, pedagogy, Resistance, Social Networks, Terrorism, Viral Marketing

Viral Marketing and Activism

Forward Track purports to be a tool to use viral amrketing techniques to track and promote online activism.

http://forwardtrack.eyebeamresearch.org/

One of my classes, “The Rise of the Network Society” will look at later this week.  I am using this to better understand this whole viral marketing thing.

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Filed under activism, Marketing, pedagogy, Viral Marketing